All the notes collected from the experience mapping session were transcribed on the excel sheet and marked with colors: green is positive, red is negative, and yellow is requests.
Key takeaways by brand
- USA: Overall workflow is different but clear. Likes the search dropdown UI. Wants direct upload option within Collection.
- Bravo: Overall workflow is radically different from current one and confusing. Wants convenient ways to create items such as direct upload and cloning. Need scheduling option and promo creation.
- NBC: Very similar to curret workflow. Wants to preview and schedule, and know how the collection is used in multi-platform. Named Collection of Collections "Collection Group."
- Syfy: Workflow is very clear and smooth. Likes the search dropdown UI.