Discovery

For the discovery session on SEO & Meta Tags, we prepared a script that focuses on users’ current use cases and needs. They also showed us their current workflow during the sessions.

During the discovery session, USA and NBC Digital demonstrated their workflow. USA allowed producer to manually edit H1, page title, OG Description, and OG Image for SEO for most of the content types, and had all meta tags automatically pulled. NBC Digital had most of their SEO and meta tags dynamically pulled based on a template recommended by agency.

We took notes while rewatching the session videos and combined them with insights from our follow-up questions.